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5 Star Plus Retail Design 5 Star Plus Retail Design - Austria Vienna, China

5 Star Plus Retail Design is an award-winning international agency specializing in commercial interior architecture and retail design. Since 2012, we have delivered branded design solutions for stores, restaurants, exhibitions, and events across Europe, Asia, the Americas, and the Middle East. Our services include visual identity, graphic design, consulting, and project management.

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Project Details

  • Type of ProjectRetail
  • TypeCompleted Work
  • Year2023
  • LocationMalaysia

Store Design HLA

HLA is an international retail chain brand based in China with over 6,000 stores worldwide. 5 Star Plus Retail Design was tasked with developing a 600 sqm store design concept for HLA’s main fashion brands in Kuala Lumpur’s newly built, luxury-positioned TRX tower. The store design concept had to include new conceptual, high-impact elements besides upgraded looks for HLA. It also serves as a new standard for large-format stores in Malaysia. It was key to maintaining the HLA signature feel while creating a modern and dynamic look with depth. Aluminum, wood, acrylic, and metal mesh were used to achieve this.

 

For the female zone, the core of the original design language was maintained, updated, and extended with rose gold, mauve-colored elements, stone, and intricate patterns. The feel is premium, warm, and elegant.

 

To set the store apart from other locations, a locally-inspired 3D-printed signature element with concealed, color-changing LED lighting was designed for the façade. High-impact, engaging displays were created for the 3-meter-deep welcome zone. The store opened in December 2023.

https://www.5starplusdesign.com/HLA%20_2023.html

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5 Star Plus Retail Design 5 Star Plus Retail Design - Austria Vienna, China
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