SLD Group to Launch First European Associate Office in April

April 1, 2025

Steve Leung Design Group (SLD) was established by the renowned Hong Kong architect, interior, and product designer Steve Leung in 1997, and became the first pure design company listed on the Main Board of the Hong Kong Stock Exchange. Entering 2025, SLD has announced its latest development strategies, focusing on “Rejuvenation, Diversification and Globalization”. With more than 28 years of solid design experience and competitive edge in the market, SLD hopes to bring better lifestyle through designs to more clients in the world. During the upcoming Salone del Mobile in April, SLD will unveil its first expansion campaign in Europe with the collaboration with the emerging talented Italian designer Andrea Bonini. The “SLD.Andrea Bonini” collaboration is the first overseas expansion campaign of SLD in 2025 that marks the group’s significant new milestone in the development of the European market and builds a new Sino-Euro bridge for design exchanges.

Design has the power to break boundaries; it connects eras and cultures, bringing ideas and creativity together. SLD.Andrea Bonini creates a dynamic synergy that seamlessly integrates refined Italian aesthetics with SLD’s sophisticated expertise which blends both Asian and international cultures. The collaboration will serve as a two-way channel, offering elevated interior and product designs for both Asia and Europe, spanning high-end residences to luxury hospitality, bringing better lifestyle experience. The strategic alliance will enhance SLD’s presence in Milan and throughout Europe, further reinforcing its competitive advantage in the evolving global market. Furthermore, the collaboration will serve as a bi-directional channel for design exchange between China and Europe, introducing diverse international perspectives to the Chinese market while promoting outstanding Chinese designs onto the global stage through SLD’s platform.

Steve shared, “I am very much looking forward to SLD’s first associate company in Europe, the establishment of SLD · Andrea Bonini studio in Milan. Over the years, SLD has been steadily developing, but we still consistently strive for excellence and breakthrough. Therefore, we have formulated our new development strategies, this campaign is our 2025 first overseas expansion, the new associate office and its development are indeed significant. Andrea is a talented, emerging young Italian designer whom I greatly appreciate; he is dedicated to details and has a relentless pursuit of aesthetics excellence. This collaboration will bring new energy and dynamics to the company through idea exchange and introduce beautiful designs and excellent lifestyle experience to different corners of the world.”

Andrea Bonini added, “I have known Steve for a long time, and always felt that we share the same design language. Together, we embrace a vision of high-end interior design that moves away from ostentation and focuses on luxury defined by meticulous attention to details and a sophisticated, refined style. Our exchange of ideas will further inspire us, integrate the essence of different cultures and further enhance the excellence of our projects. I am excited about the collaboration. By leveraging our collective expertise in new markets, we will redefine design boundaries and explore more design possibilities together.”

The SLD · Andrea Bonini brand will officially launch in Milan during the Salone del Mobile 2025, the Milan Furniture Fair in April.

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