Steve Leung Design Group debuts new design brand SL2.0

May 10, 2022

Steve Leung Design Group (SLD) has announced the debut of SL2.0, its new design brand targeting the mid-high end residential market in mainland China. Tailored to the lifestyle demands of new generations and urban professionals, SL2.0 provides high quality home design solutions dedicated to presenting distinctive environs of contemporary taste and refined aesthetics that embody today’s way of living.

Founded in 1997, SLD officially entered the mainland China market in 2000 and has become Hong Kong’s first-ever listed company providing pure design services. With diversification, specialisation and internationalisation being the key directions of business development, the group encompasses 12 brands providing top notch design services across different categories while showcasing multi-dimensional thinking on living and design.

As the newest addition to SLD, SL2.0 integrates the concept of “New Market, New Trend, New Thinking” and inherits the group’s “human-centric” design approach. With strong experience in the industry and deep understanding of the residential market landscape, SL2.0 will deliver attentive and creative design services by bringing to life beautiful living environs that respond to the fast-changing lifestyle of young clientele:


New Market

SL2.0 is born in response to the increased urbanisation, the rise of young clientele and surging demands for mid-to upper-end housing. By exploring the new generations’ preferences and fresh perspectives on contemporary living, SL2.0 feeds the emerging market needs with dedicated design solutions that carry both creativity and practicality.



New Trend

Young clientele has soared particularly among urban professionals and growing middle class talents. Characterised by different outlooks and ambitions on life, the new generations are more sophisticated and well educated than ever. They have elevated the standard of living from mere “life needs” to “life enjoyment” looking for diversified yet refined modern living. Holding firm to the belief that “quality design is no luxury”, SL2.0 revolutionalises traditional luxury residential design experience over the years and curates living spaces with further streamlined approaches, striving to craft exquisite human-centric and market-valued designs.



New Thinking

The market nowadays is seeking all-around, high-quality design solutions that satisfy demands on different levels. The SL2.0 team consists of highly-qualified professionals who stay on top of the trends and proactively explore innovative designs by pursuing creative thinking, efficient work style and flexible approaches to build new experiences for better living.



“SL2.0 is SLD’s newest creative platform to put into practice the group’s philosophy of ‘design without limits’. We embrace the spirit of breaking boundaries and exploring alternative solutions far from conventional mindsets and approaches. We believe that SL2.0 is set to become a new design force, injecting a wave of unique energy into the design industry and residential market.” said Chong Chiu Fung, chief creative officer of SLD.

SL2.0 signature projects include: The Waves, Sky Garden, Hangzhou; Pinghu Baoneng City Exhibition Hall, Shenzhen; Sunshine City, Oriental Mansion, Beijing; Peng Ruili Tongzhou Core District, Beijing; The New Canton Mansion, Guangzhou; Vanke Cloud Signing Center, Guangzhou; Royal Lake The One, Jingzhou; Yango & Country Garden·Xi, Shaoxing.


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