Jewels Artisan Chocolate, Singapore
Located in the heart of Singapore’s busiest shopping district, we wanted to turn this flagship store into one that stimulates visitors’ senses of taste and eyesight as much as the chocolates presented in delicious colours and decorations.
The brief is to design an up-market chocolate boutique cafe that offers customers a place to enjoy the crafted chocolate, coupled with gourmet coffee or tea with an ambience to match. The concept of the store is to showcase the chocolates like gemstone discovered within the rocks. The design of the display counters have to be different from the normal counters and have to become a draw in their own rights. The notion of the 'un-cut gem stones' were adopted in the design of the display counters.
One of the design challenges is the requirement for an enclose kitchen together with a chocolate making viewing area, and restricted by strict planning guidelines where island shop space must not block the surrounding shops. Thus, the only walled side of the store was oriented to the rear, blocking the toilet entrances from the customers.
The design of the store have been well received by the client and the shoppers. The careful selection of material used for the display counters, the walls and the ceiling has created an interesting ensemble that not only embody the concept of crafted jewelleries but also echos the the high-end status of the brand.